Our story
A Global
Bridal Brand
So we plucked some of her designers right off of Etsy, and opened a boutique in a West Village townhouse in April 2010. Welcome home Lovely Bride! The sales stylists were fun, not judgey. The dresses were crafted, not produced. And the decor was light-hearted, not heavy. This unique style set the new standard for what bridal shopping could be!
We can’t wait to meet you & to connect you to a badass dress.
Come see us & tell us your story.
What we do
Bridal Industry
Transparency
Designer &
Design
In the world of fashion, there are two differing business modes: running a brand and running a personal label. The running of a brand usually belongs to a profit-motivated registered company, while a personal label is much smaller in scale and is driven by fashion rather than profit.
Production
Supply Chain
In today’s market, there are two main types of fashion modes: haute couture and ready-to-wear. Haute couture refers to a designer’s exclusive creation of custom-fit clothing. It is high-end fashion, which each product constructed by hand from start to finish.
Creation &
Craftmanship
We believe brides should be able to confidently present their unique beauty in a resplendent yet comfortable manner. Hand in hand, we will walk you through your own personalized ordering service, supported by our wealth of experience in tailoring, fitting, dressing, and color choice.
Happiness
Builder
As witnesses to love, we believe that behind every confident sweet smile is resolute love and deep commitment. We know you deserve the magnificent joy of love, and we believe everyone deserves love, the most valuable happiness in the world.