{"id":30,"date":"2025-10-02T03:07:36","date_gmt":"2025-10-02T03:07:36","guid":{"rendered":"https:\/\/demo2.wpopal.com\/orbtes\/what-is-intent-data-and-how-do-you-use-it-to-scale-your-saas\/"},"modified":"2025-10-13T08:26:06","modified_gmt":"2025-10-13T08:26:06","slug":"what-is-intent-data-and-how-do-you-use-it-to-scale-your-saas","status":"publish","type":"post","link":"https:\/\/demo2.wpopal.com\/orbtes\/what-is-intent-data-and-how-do-you-use-it-to-scale-your-saas\/","title":{"rendered":"What is intent data, and how do you use it to scale your SaaS?"},"content":{"rendered":"\n<p>B2B Marketing is often overwhelming. There are so many channels, asset types, and AI tools that it\u2019s often challenging even to know where to start. Taking a step back and breaking marketing down into four key channels, then working through each channel one by one, is a great way to bring structure and clarity to your marketing strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">01. Owned: The foundation you can\u2019t skip<\/h4>\n\n\n\n<p>Owned content is everything you create and control. That means your website, blog, email newsletter, videos, eBooks, webinars, checklists, templates, diagnostic tools, any asset that lives in your own ecosystem.<\/p>\n\n\n\n<p>The beauty of owned content is that it compounds over time. Yes, it\u2019s slow to build. But every piece you create adds to your credibility, brand equity and discoverability.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What to focus on:<\/h5>\n\n\n\n<ul class=\"list-unstyled-icon\">\n<li><i class=\"orbtes-icon-checkbox-circle\"><\/i> LinkedIn personal posts\u00a0(especially from the founder or leadership team)<\/li>\n<li><i class=\"orbtes-icon-checkbox-circle\"><\/i> Weekly newsletters\u00a0(tip: brand your newsletter separately)<\/li>\n<li><i class=\"orbtes-icon-checkbox-circle\"><\/i> Long-form blogs\u00a0that address key problems in your ICP\u2019s daily workflow<\/li>\n<li><i class=\"orbtes-icon-checkbox-circle\"><\/i> Video snippets and tutorials\u00a0to boost engagement and time-on-site<\/li>\n<li><i class=\"orbtes-icon-checkbox-circle\"><\/i> Downloadable tools\u00a0like templates, checklists or calculators<\/li>\n<\/ul>\n\n\n\n<p>Example to emulate:\u00a0Check out\u00a0Gong\u2019s LinkedIn. Their sales insights on LinkedIn (especially from their senior team) have helped them dominate the conversation in the revenue intelligence space.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"425\" height=\"500\" src=\"https:\/\/demo2.wpopal.com\/orbtes\/wp-content\/uploads\/2025\/10\/img-single1.jpg\" alt=\"\" class=\"wp-image-2830\" srcset=\"https:\/\/demo2.wpopal.com\/orbtes\/wp-content\/uploads\/2025\/10\/img-single1.jpg 425w, https:\/\/demo2.wpopal.com\/orbtes\/wp-content\/uploads\/2025\/10\/img-single1-255x300.jpg 255w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"425\" height=\"500\" src=\"https:\/\/demo2.wpopal.com\/orbtes\/wp-content\/uploads\/2025\/10\/img-single2.jpg\" alt=\"\" class=\"wp-image-2831\" srcset=\"https:\/\/demo2.wpopal.com\/orbtes\/wp-content\/uploads\/2025\/10\/img-single2.jpg 425w, https:\/\/demo2.wpopal.com\/orbtes\/wp-content\/uploads\/2025\/10\/img-single2-255x300.jpg 255w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">02. Paid: The accelerator<\/h4>\n\n\n\n<p>Most SaaS companies rely\u00a0too heavily\u00a0on paid (without enough content in the other channels) or don\u2019t use it at all. Both are a mistake. Paid marketing is your fuel. It gives you reach, speed and laser-focused targeting, especially if your organic channels are still ramping up.<\/p>\n\n\n\n<p>If your paid strategy is just \u201cbook a demo\u201d ads or driving cold traffic to a landing page, you\u2019ll likely end up burning budget and blaming the channel. Instead, use paid to\u00a0amplify\u00a0your owned content.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What to focus on:<\/h5>\n\n\n\n<ul class=\"list-unstyled-icon\">\n<li><i class=\"orbtes-icon-checkbox-circle\"><\/i> LinkedIn personal posts\u00a0(especially from the founder or leadership team)<\/li>\n<li><i class=\"orbtes-icon-checkbox-circle\"><\/i> Weekly newsletters\u00a0(tip: brand your newsletter separately)<\/li>\n<li><i class=\"orbtes-icon-checkbox-circle\"><\/i> Long-form blogs\u00a0that address key problems in your ICP\u2019s daily workflow<\/li>\n<li><i class=\"orbtes-icon-checkbox-circle\"><\/i> Video snippets and tutorials\u00a0to boost engagement and time-on-site<\/li>\n<li><i class=\"orbtes-icon-checkbox-circle\"><\/i> Downloadable tools\u00a0like templates, checklists or calculators<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">03. Earned: The trust multiplier<\/h4>\n\n\n\n<p>Earned content is what others say about you. You can\u2019t fake it. You can\u2019t buy it. But you can influence it. This includes customer reviews, media mentions, word of mouth, referrals and even influencer shoutouts. In short, it\u2019s\u00a0credibility you can\u2019t manufacture.<\/p>\n\n\n\n<p>You don\u2019t need to be perfect. But you do need to be present across all four. The SaaS brands that scale are the ones that show up everywhere their audience looks. Start there. Want help creating campaigns across all four growth channels?\u00a0Book a free marketing strategy call with Rocket SaaS\u00a0and find out how we become your full-service B2B SaaS marketing team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are so many channels, asset types, and AI tools that it\u2019s often challenging even to know where to start.<br \/>\nTaking a step back and breaking marketing down into four key channels, then working through each channel one by one, is a great way to bring structure and clarity to your marketing strategy.<\/p>\n","protected":false},"author":1,"featured_media":29,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[28,30,31,27],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-api-integration","tag-data-analytics","tag-growth","tag-software"],"_links":{"self":[{"href":"https:\/\/demo2.wpopal.com\/orbtes\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo2.wpopal.com\/orbtes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo2.wpopal.com\/orbtes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo2.wpopal.com\/orbtes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo2.wpopal.com\/orbtes\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":0,"href":"https:\/\/demo2.wpopal.com\/orbtes\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo2.wpopal.com\/orbtes\/wp-json\/wp\/v2\/media\/29"}],"wp:attachment":[{"href":"https:\/\/demo2.wpopal.com\/orbtes\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo2.wpopal.com\/orbtes\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo2.wpopal.com\/orbtes\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}