About Us

We’re all made of something special. So tell us — what’s your secret ingredient?
Who we are

Supporting Athletes Since 1995

Whether you are an elite sportsperson, a gym purist or a complete beginner, we can help you achieve things you never thought possible.

As the premier sports nutrition brand in the UK, we have been supporting British athletes, fitness and healthy lifestyles for over two decades. Since 1995, we’ve helped millions of people push harder, go faster and further. Break limits and personal bests.

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High Quality Raw Materials

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Top Rated And Reviewed

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Trusted By Experts

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how it works

Pushing the limits
of science and human
potential

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our team

Meet Our Experts

Kevin Hart
Nutrition Expert
John Stone
Nutrition Expert
Jack Reaper
Nutrition Expert
Leon S. Kenedy
Nutrition Expert
Proud to partner with
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